From Design to Decision: Building More Adaptive Supply Chains
08.07.2026
At Coupa Inspire, Miebach discussed how organizations can move beyond traditional supply chain planning to build networks that continuously adapt to disruption.
Drawing on more than a decade of partnership with Coupa, the conversation explores why leading organizations are shifting from periodic network redesigns toward continuous optimization, using better data, digital supply chain design, and AI-enabled decision support.
Speaking with BizClik Media at Coupa Inspire, Miebach discusses how today's business environment demands a different approach to supply chain planning. Rather than redesigning networks every few years, leading organizations are continuously evaluating manufacturing capacity, transportation options, sourcing decisions, and logistics costs to respond quickly as market conditions change.
The conversation explores how digital supply chain design platforms enable organizations to make faster, more confident decisions by providing greater visibility into network performance and operational trade-offs.
The interview also addresses one of the conference's most discussed topics: artificial intelligence. While AI is accelerating analytics and decision support, technology alone is not enough. Successful AI initiatives still depend on high-quality data, effective business processes, clear organizational objectives, and people who provide oversight and judgment.
As supply chain volatility continues to increase, organizations that integrate strategy, design, execution, and decision intelligence into a unified process will be better positioned to respond to disruption and unlock long-term business value.
Watch the interview below to hear how Miebach and Coupa are helping businesses design more resilient, agile supply chains for an increasingly unpredictable world.