New multi-channel central warehouse for Puma
Construction of a state-of-the-art multi-channel central warehouse in Geiselwind, Germany has begun for the sports apparel company Puma. Miebach Consulting supported Puma in the tendering process, the awarding of contracts as well as in the concept review through simulation and now supports the implementation phase as sub-project manager for intralogistics. The new warehouse is scheduled to go into operation at the end of 2020.
The European distribution center is part of Puma's logistics modernization strategy and supports the company's medium-term goal of achieving annual sales growth of 10% by 2021/22.
Maximilian Molkenthin Senior Head of Logistics for Puma says: "The new logistics center ensures our excellent multi-channel capability and high delivery speed. We are able to respond to our customers' wishes as quickly as possible, from end customer orders with the smallest order volume to extensive wholesale orders in the B2B sector".
Michael Greschke, Market Segment Manager for Fashion & Lifestyle at Miebach Consulting GmbH, added: "E-Commerce is a growth market. The straightforward logistics concept with a high-performance shuttle system and goods-to-person picking represents the ideal basis for growth in this business segment. Fast throughput times will ensure high efficiency across all channels".
Innovative goods-to-person picking workstations, a fully automatic 24-aisle shuttle system and 21 kilometers of energy-efficient conveyor technology are the planned core elements of the technical solution for the distribution of 122,000 sporting goods SKUs to private and business customers.
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