The heterogeneous Asian-Pacific area increasingly gains importance as a market, with China being the top-performer. The results of the current Miebach Study - Distribution to Asia-Pacific, with more than 126 participants, indicates that 20 % of the surveyed companies already earn more than 15 % of their total turnover in this area.
“All signs point to expansion in Asia-Pacific, although companies will have to adjust their delivery time and service level to European standards”, said Bernd Müller-Dauppert, member of the executive board of Miebach Consulting GmbH.
More than 75 % of participants expect an increase in delivery time requirements. As of right now, more than half of the exporting companies have to supply customers within 14 days; almost a quarter within three days. Two thirds of the participants additionally expect an increase in competition, which will result in an even higher service demand. To fulfill delivery time requirements, three quarters of companies pursue a supply chain strategy precisely for Asia-Pacific. Especially the strategic importance of agility and flexibility in the region is assessed highly, followed by the CPFR-concept (Continuous Planning, Forecasting and Replenishment) as well as supply chain transparency. Further important topics for Asian-pacific companies are supply chain differentiation by customer demands as well as the use of current IT-systems.
A majority of companies (41 %) distribute their products in all five Asia- Pacific regions and almost a quarter within four regions. Exporting companies with local production have on average eleven mainly self-owned warehouses in Asia-Pacific. Only a small number of companies consider developed countries like Australia/ New Zealand and Japan/ South-Korea as attractive production locations. That indicates that companies are following consumer markets: Higher saturated markets have higher customer demands – therefore, a customer proximity is required.
You can request the full study report from Ralf Hoffmann
Background of the Study: Miebach Consulting conducted a survey in June and July 2015 about distribution to Asia-Pacific. An online survey was used as research method, which was sent to companies from different industries. The survey was analyzed completely anonymously.