Due to high service expectations and limited brand loyalty in the regional aftermarket, a leading automobile manufacturer was looking to optimize its service performance. Miebach Consulting was brought in to benchmark the services, quality, processes and expectations of direct and independent competitors in the country. Intensive data research and expert interviews focused on market characteristics, trends and new business models. A roadmap to ensure opportunities for optimization was the result.
Périmètre du projet
Assess market requirements through secondary sources and interviews
Evaluate competitors’ services and operations and identify best practices
Derive opportunities for optimization of client’s business model
Identified trends of regional aftermarket
Ensured business model through detailed market research