Miebach Consulting

Adapting to
Consumer Behavior

The Role of Omnichannel in Supply Chain


Episode 14

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The word omnichannel only came into existence in 2011. Since then, going omnichannel has become the only way for businesses to survive and thrive. Consumer buying preferences have changed drastically over the past few years. COVID forced the buying pattern to shift away from brick-and-mortar stores and towards digital experiences.


Joe Henderson, Senior Director of Technology Alliances at Deposco, joins us to discuss the technology-enabled shift to omnichannel. Many companies are using a digital storefront as startups — some skipping the physical footprint altogether. Other businesses are experimenting with pop-up shops and seasonal physical locations. All of these options have shown great success. But which is right for you?


The omnichannel approach isn’t just for the big names anymore. Smaller companies are now maximizing the benefit of multiple channels to build their brands, too. With lower start-up costs, lower risk, and less overhead, companies can test ideas rapidly and effectively, while also developing the perfect customer experience. Ready to grow your reach with additional channels?

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Podcast Host

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United States

Ellen Wood

Marketing Manager

+1 317 423-3126

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