Companies have invested in planning systems, AI, and better data. So why does planning still not translate into performance?
The problem is not the technology itself. It is how design, planning, and execution have been treated as three separate disciplines for decades. Each has its own tools, its own teams, and very little connection between them. Your planning system is excellent at holding your current configuration. It was never built to help you change it.
In this episode, Christine Barnhart sits down with Rafael Vasquez and Paul Webb from Coupa to talk about where so much supply chain value quietly gets lost: the gap between the network you have, the plans you run, and the decisions executives actually need to make. They dig into why scenario planning belongs in a design environment rather than an APS, how an always-on digital twin lets companies be either proactive or reactive but agile, and why working capital tied up in the wrong places is often the fastest place to find returns.
In this episode:
- How design, planning, and execution should connect through a real feedback loop
- Why scenario planning does not belong inside your planning system
- Where to find quick wins in inventory, capacity, and transportation
- What is actually changing in how Coupa works with customers and partners
