Smart Brownfield Automation - Maximizing Efficiency without starting from scratch
30.06.2025
In economically challenging times, every investment counts. Consequently, implementing intelligent automation in existing facilities is a viable way to quickly maximize efficiency, as opposed to a greenfield option, which often requires high CAPEX investments with long lead times.
Why Smart Brownfield Automation?
Low CAPEX - High Impact
Smart Brownfield Automation focuses on short payback periods and modular solutions that can be easily integrated into existing processes and buildings.
Efficiency across your entire processes
Instead of generally focussing on automating “the warehouse”, try to identify significant saving potentials in peripheral areas such as inbound processing, internal transport, and outbound logistics can.
Scalability for future growth
Modular solutions are designed to grow with your business—from small process modules up to fully automated systems.
Miebach insights: Where is the highest potential?
According to our latest Brownfield study, areas with the highest automation potential include:
- Order Picking (74% report high to very high optimization potential)
- Internal Transport & Storage (77%)
- Inbound & Outbound Processes (each over 60%)
These figures highlight that opportunities extend beyond the warehouse operations.
The smart path to automation starts in your existing facilities
There is considerable automation potential in many peripheral processes that can be exploited smartly. In times of tight budgets and increased efficiency pressure, Brownfield Automation offers a clear competitive edge. With low investment requirements, fast implementation, and high scalability, we enable sustainable improvements without major construction projects.
Presentation for Download: |
Video:
|
Would you like to get more insights on Smart Brownfield Automation? Please get in touch with us!
Contact

Germany
Achim Sponheimer
Partner, Global Head of Pharma & Life Sciences